BlueSwitch Client Work
2002 – 2014
Introduction
From initial meetings with clients and research to whiteboarding concepts and final designs, I created UI solutions for B2B and B2C websites, email marketing, and mobile apps. Our clients ranged from fashion labels to real estate, wholesalers to the jewelry industry, and more. We were a one-stop shop for all web design.
Tools
Adobe Creative Suite
Microsoft Suite
Photography
Creative Direction
UX/UI Design
2012
e.l.f. Cosmetics
Objectives:
Create an online presence to help grow the brand followed by a full fledge e-commerce web site.
Challenges:
The client created a make up line that would bring inexpensive, high quality cosmetics at the cost of $1. With the ever growing brand, the price point would change and expand into the business it is today. Sold in many national chains including Target. The challenge was not only to anticipate the growth but to make the UI maintain their original mission.
The client created a make up line that would bring inexpensive, high quality cosmetics at the cost of $1. With the ever growing brand, the price point would change and expand into the business it is today. Sold in many national chains including Target. The challenge was not only to anticipate the growth but to make the UI maintain their original mission.
2004
2008
No Man Walks Alone
Objectives:
Create a responsive website for a men’s artisan clothing company.
Challenges:
Create a lifestyle of sophistication and class that can transcend to all types of devices through this website. Site must be responsive and have dedicated areas to learn more about the culture they are trying to showcase.
Create a lifestyle of sophistication and class that can transcend to all types of devices through this website. Site must be responsive and have dedicated areas to learn more about the culture they are trying to showcase.
Broad Street Development (BSDRE)
Objectives:
Design a full suite of products for this New York-based real estate developer, including a logo, website, emails and marketing materials.
Challenges:
With so much competition in New York City, we needed to create a brand that showed the vast experience of their owners and team members and a full portfolio of their properties. Along with the corporate look, it would need to transcend into the marketing of those properties whenever needed.
With so much competition in New York City, we needed to create a brand that showed the vast experience of their owners and team members and a full portfolio of their properties. Along with the corporate look, it would need to transcend into the marketing of those properties whenever needed.
Some other notable work.
