Branding
2002 – Present
Introduction
Visual representation of your brand will be on everything from your website to your products. I look to make sure it’s memorable, unique, and reflects your brand’s personality. It has been my pleasure to help many businesses do just that.
Tools
Adobe Creative Suite
Wordpress
Cafe d’Bono
Objectives:
A new cafe required a logo and some branded elements before its opening in Rahim Yar Khan, Pakistan.
Challenges:
The logo and branding needed to represent not just a place for coffee and tea but also a full menu and bakery. It also needed to be commercially viable for expansion into more locations and possibly a food truck business. Competitors were local shops and a chain called Gloria Jeans.
The logo and branding needed to represent not just a place for coffee and tea but also a full menu and bakery. It also needed to be commercially viable for expansion into more locations and possibly a food truck business. Competitors were local shops and a chain called Gloria Jeans.
LiSi Cosmetics
Objectives:
Create a logo to bridge the gap between high-end quality cosmetics and affordable prices.
Challenges:
The client needed a logo that would shine on an e-commerce website and at their brick-and-mortar flagship store on Broadway and Astor Place in NYC. It would need to be strong enough to capture the best of both worlds.
The client needed a logo that would shine on an e-commerce website and at their brick-and-mortar flagship store on Broadway and Astor Place in NYC. It would need to be strong enough to capture the best of both worlds.
esp Security (Advertising Specialty Institute)
Objectives:
Create a brand for our security services offered within the esp platform.
Challenges:
ASI needed to ensure and safeguard all client properties from the product connection to creating websites with secure domain names. The overall impression should offer a protective look-n-feel to all assets.
ASI needed to ensure and safeguard all client properties from the product connection to creating websites with secure domain names. The overall impression should offer a protective look-n-feel to all assets.
